Vibe-coder assistant
Toucando!
For AI-assisted builders: turn early ideas into structured guidance, uncover missing disciplines, and build with better context. Vibe code jawn feeling risky? Call the Berd Herd!
I make complex digital work clearer.
I'm a senior design leader and product builder. I design digital experiences and build AI-enabled tools that help people understand information, make decisions, and get work done.
I make products shaped around how people work.
Toucando gives people more structure when building with AI. Consign Alert helps dealers move from intake to decision. Copy Risk helps pharma content teams prepare promotional material for formal review.
Dealer onboarding
Consign Alert
For dealers: collect item details, review submissions, communicate decisions, and keep the next step clear. Close the vetting loop with approved data and decisions for downstream inventory and workflow systems.
Pharma agency content teams
Copy Risk
For pharma and healthcare marcom: review promotional materials before formal MLR, surface risky language, flag missing support, and sharpen rewrite options.
I turn messy problems into systems people can use.
One example of how I used AI-assisted workflows to solve a real problem in a regulated marketing environment.
Bring product data and context together
Structure it for retrieval and reuse
Power a source-aware assistant for marcom
Discuss a role"Larry translated a complex problem
Lauren Williams · US Vaccines Marketing, Merck
into a practical solution the team could use."
Wide range & deep experience.
My agency experience taught me to move quickly across products, brands, people, campaigns, systems, and complex orgs. The formats change; the value is consistent: I recognize patterns, make good decisions, and bring people with me.
Good work. Good judgment. Good in a room. Low ego.
Design strategyProduct systemsContent structureIdentity systemsAI-assisted workflows
Clients by sector
Pharmaceutical and healthcare
- Merck
- Incyte
- AstraZeneca
- AbbVie
Financial services and insurance
- Chase
- M&T Bank
- Wilmington Trust
- Morgan Stanley
- Penn Mutual
- Vanguard
Retail, hospitality, government, and defense
- Wawa
- Ahold USA
- Wyndham
- Auberge
- Mandarin Oriental Hotels
- National Security Agency
- Army National Guard
- Department of Veterans Affairs
Project examples
- VAXELIS digital content ecosystem
- Gardasil Agile delivery
- Incyte multichannel creative delivery
- Vanguard investment-marketing experiences
- Chase retail customer experiences
- M&T Bank digital products and campaigns
- Wyndham responsive booking experiences
- Auberge and Mandarin Oriental digital experiences
- Wawa digital products and campaigns
- Ahold USA launch campaigns
- Merck tactic-specific design systems and documentation
- National Security Agency communications
- Army National Guard communications
- Department of Veterans Affairs communications
Curious about a client or project?
I can walk you through the brief, my role, the decisions, and the work behind it.
Let's connect, I am a talker!
Do you have a product or workflow challenge, senior opportunity, or would like to beta test or request a product demo? Hit me up with a note.
larry@larrygeigerdesign.comThank you! Your submission has been received!
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